Differentiated Topic

Are there other courses in the same topic area, level of difficulty, or style of teaching? If so, consider further differentiating your course to help stand out.


Course Goals

In the "Course Goals" section of your course: Fill out 'What Students Will Learn'; 'Target Audience of Course' Course Requirements'. they cannot be left blank.

Highlight why your course is valuable for students

Focus on the skills students will gain, not just the topics they will learn about.

Don't use generic terms e.g., the course is meant for “everyone".


Structured Teaching

Each course must have an introduction that explains what students will get out of the course, and walks them through the curriculum.

Provide value right away by diving into the heart of your content in the first section of your course. The earlier the better!

Each section should map out to one of your course goals and be devoted to a specific skill. This is the beginning of your outline.

Each lecture should address one (and only 1!) concept. Your lectures will complete your outline.


Practice Activities

In each section of your course, include one learning activity (quiz, exercise, or project) to help students apply what they've learned in that section.

Provide all needed resources for each practical exercise, such as worksheets, source code, practice files, etc.


Lecture Format

Video lectures must be between 2 and 20 min in length (except for particular cases such as yoga, codealongs, or meditation).

Include a talking head introduction to establish rapport and build trust with your students.

[For non technical courses*] have at least 20% talking

head videos throughout your course.

[For Technical courses*] the technical portions of your course should be filmed with a screencasting software.



Audio must be clear of distracting noises including: echoes; “pops" on 'P' and 'T' sounds; background hum; fuzziness.

Audio must be coming out of both channels, and matched to video.



Video must be shot in HD (720p minimum) with clear lighting, framing, and steady camera.

Slides, screencasts, or other visual elements must be sharp and easy to read (not pixelated or blurry).

At least 60% of course lectures must be video.

The instructor, or subject of the lecture, should be clearly visible when on screen.

All video must be in HD.

Any transitions should be clean and standardized across all lectures.

Export all videos in 16:9 format.

Use text large enough to be easily read across multiple devices.


Instructor Bio

Use the Instructor Bio to highlight your background, experience,

and credibility in the field.



Courses with less than 10 hours of content must be priced at less than $300.

Courses with 10+ hours of content can be priced over $300.

Course prices should be comparable to other courses in similar topics,length of content, and style of teaching.


Title / Sub Title

Your course title should describe what course covers.

Your subtitle should build on your title without being repetitive.


Course Summary

Summarize what your course covers, how it is taught, what students will learn, and what they will gain from the course. Optimize for sales conversions using our recommended best practices.


Course Image

Must be 16:9; 2048 x 1152 pixels minimum; .jpg, .jpeg, .gif, .png, or .bmp format. Must follow image guidelines.


Lecture Descriptions

Provide a detailed written description of what each lecture covers.


Course Complete

100% of course lectures must be published.


Spam Course

Spam Courses are not permitted.

Spam courses are courses that provide no educational benefit.

Courses must be own by author with 100% copyright